{
  "name": "The AI Fellowship",
  "tagline": "AI for every human",
  "voice": ["Authentic", "Human", "Connected"],
  "logo": {
    "mark": "/brand/mark.svg",
    "wordmark": ["The AI", "Fellowship"],
    "lockups": ["mark", "wide", "stacked", "chapter", "favicon"],
    "backgrounds": {
      "white": "#FFFFFF",
      "black": "#000000",
      "silver": "#F6F6F5",
      "earth": "#EAEBE1"
    },
    "wordmarkColor": { "onLight": "#111111", "onBlack": "#FFFFFF" },
    "clearSpace": "Height of the first wordmark line, on every side.",
    "minimums": { "markPx": 24, "faviconPx": 16, "wordmarkWidthPx": 96 },
    "dont": [
      "Do not recolour, flatten, or single-tone the mark.",
      "Do not rotate, mirror, skew, outline, shadow, or re-space the links.",
      "Do not place the logo on a busy photograph or in the middle of a liquid gradient.",
      "Do not rebuild the wordmark, restack the lines, or change The AI to the ai."
    ]
  },
  "color": {
    "primary": [
      { "name": "Off Red", "token": "--taif-rose", "hex": "#E44E73", "role": "Primary. Use whenever, wherever." },
      { "name": "Off Red Dark", "token": "--taif-rose-dark", "hex": "#C73D60", "role": "Hover, pressed, and small rose text on white." },
      { "name": "Muted Orange", "token": "--taif-ember", "hex": "#EF945E", "role": "Secondary accent. Not for small text." },
      { "name": "Warm Purple", "token": "--taif-violet", "hex": "#9E40A5", "role": "Sparingly. Never in a gradient." },
      { "name": "Dust Purple", "hex": "#F1E7F7", "role": "Surface tint only." },
      { "name": "Blue Spark", "token": "--taif-blue-spark", "hex": "#5ECCEC", "role": "Rare cool accent. Never in a gradient." },
      { "name": "Silver", "hex": "#F6F6F5", "role": "Approved background." },
      { "name": "Earth", "hex": "#EAEBE1", "role": "Approved background." }
    ],
    "elevators": [
      { "name": "Primary Orange", "hex": "#FF4901", "role": "Section breaks and highlight blocks." },
      { "name": "Secondary Orange", "hex": "#F37035", "role": "Dividers and secondary emphasis." },
      { "name": "Lighter Orange", "hex": "#F29230", "role": "Rules, underscores, tints." },
      { "name": "Warm Yellow", "hex": "#F2AB2D", "role": "End stop for warm gradients." }
    ],
    "support": [
      { "name": "Discord", "hex": "#5865F2", "role": "Platform links only." },
      { "name": "Success", "hex": "#4CAF50", "role": "Live and confirmation." },
      { "name": "Danger", "hex": "#BF000F", "role": "Errors and destructive actions." }
    ],
    "ink": { "primary": "#111111", "secondary": "#555555", "muted": "#999999" }
  },
  "gradient": {
    "brand": "linear-gradient(135deg, hsl(335 76% 60%), hsl(7 87% 69%), hsl(37 90% 55%))",
    "stops": ["hsl(335 76% 60%)", "hsl(7 87% 69%)", "hsl(37 90% 55%)"],
    "use": ["primary buttons", "statistic numerals", "clipped headlines of 2-5 words", "invitation banners"],
    "never": ["Warm Purple", "Blue Spark"]
  },
  "theme": {
    "attribute": "data-theme",
    "values": ["light", "dark"],
    "transition": "0.9s colour only. Never opacity or transform."
  },
  "type": {
    "family": "Helvetica Neue, Helvetica, Arial, sans-serif",
    "emphasis": "Roboto, only when the line needs to be louder.",
    "hero": "clamp(3rem, 7.5vw, 7rem) / 700 / -0.03em / 0.95",
    "section": "clamp(2rem, 4vw, 3rem) / 700 / -0.025em / 1.1",
    "body": "15-18px / 400 / 1.65",
    "eyebrow": "11px / 700 / 0.15em / uppercase / var(--taif-rose)",
    "floor": "11px"
  },
  "space": {
    "base": 4,
    "containers": { "section": 1100, "hero": 960, "prose": 650, "narrow": 520 }
  },
  "radius": { "hairline": 2, "card": 20, "panel": 24, "hero": 32, "pill": 100, "avatar": "50%" },
  "shadow": {
    "card": "0 4px 24px rgba(0,0,0,.06)",
    "glow": "0 8px 32px rgba(228,78,115,.30)",
    "node": "0 0 0 3px #E44E7330, 0 4px 12px #E44E7340"
  },
  "motion": {
    "standard": "cubic-bezier(.4,0,.2,1)",
    "emphasized": "cubic-bezier(.16,1,.3,1)",
    "fast": "0.2s",
    "reveal": "0.35s",
    "entrance": "0.7s",
    "theme": "0.9s",
    "behaviours": {
      "fadeUp": "opacity 0 to 1, translateY 24px to 0, 0.7s, staggered",
      "hoverLift": "translateY(-3px), 0.2s, no scale",
      "floatSlow": "14s infinite drift on orbs",
      "dotPulse": "2s opacity and scale on live dots"
    }
  },
  "buttons": ["primary", "secondary", "compact", "loading"],
  "imagery": "Abstract Liquid. Blurred radial orbs only. No stock photography behind the logo."
}